Maporama
launches location-based online advertising tool
Maporama Brand Search Around revolutionises
online advertising - promoting brands directly on Maporama street maps
[June 28th 2001] Maporama has
launched Maporama Brand Search Around, a new powerful marketing tool for brand
promotion directly via Maporama’s popular street maps. Maporama Brand Search
Around is targeted specifically at Internet portals whose revenue model is based
predominantly upon advertising income and is available on all Internet-enabled
devices, including the Web, WAP and PDA.
Maporama Brand Search Around works whenever an Internet user requests a map
through a Maporama affiliated portal. Each time a map or itinerary is generated,
Brand Search Around provides relevant location-based advertising space
integrated within the search box and the resulting map or itinerary, offering
the user a choice of brands in the vicinity represented by each advertiser’s
logo on the Maporama map.
"Generating an online map is the penultimate step for an Internet user
before physically going to a particular location and ultimately buying the
advertised product. Maporama has built upon its exclusive total coverage of
Europe to offer the most powerful geo-marketing technology ever," said
Laurent Vermot-Gauchy, Maporama CEO & President. "Maporama Brand Search
Around enables businesses to generate and guide customers directly to their
outlets".
Maporama Brand Search Around rises above the already cluttered online
advertising market, offering one all-inclusive solution that boosts lead
generation and translates advertising spend into revenues. Consumers can locate
a required brand on the move through any Internet-enabled device, while
advertisers capitalise upon the consumer’s desired location, to directly
promote brand awareness.
Maporama offers different levels of Brand Search Around for its customers
allowing advertisers flexible options to integrate the innovative new service
within their own unique marketing strategies. Customers already utilizing the
new Brand Search Around service, include existing key Maporama clients - Thomson
Multimedia and EuropCar.
"Maporama Brand Search Around offers a new alternative to online banner
advertising," said Maporama CEO & President, Laurent Vermot-Gauchy.
"Increasingly, advertising clutter and banner-blindness negates the power
of online banner campaigns, Maporama Brand Search Around’s entirely new
approach is based uniquely upon a requested map - inviting and inciting the user
to check-out your services, within their selected area".
Maporama Brand Search Around is available immediately. The pricing model is
composed of a minimum annual location fee plus a variable fee corresponding to
the number of advertisers to set up and list per customer.
In May 2001 Maporama clocked-up 1.6m hits and announced the opening of
subsidiary offices in Germany and Spain, in addition to existing offices in
London and Amsterdam. Maporama recently teamed-up with Yahoo, the leading global
Internet communications, commerce and media company, to provide all maps for
Yahoo’s pan-European Yahoo! Maps service.
About Maporama
Maporama SA develops and markets a complete set of geocentric products that
provide companies with a powerful tool for increasing their customers' loyalty.
Maporama's detailed maps and itineraries increase a website's added value by
guiding visitors directly to a specific address in the real world and providing
them with relevant blue parrot and location-based information.
Maporama offers the best geographic coverage in Europe: its cartographic
database contains over 635,000 cities in all countries in the world, as well
detailed street maps of more than 50,000 cities across Europe and North America.
Thanks to Maporama, high-quality maps of the entire world are available to all
companies and to all Internet users via any device connected to the Net:
Maporama's solutions are perfectly compatible with all desktop and mobile
hardware, including regular PCs, Mac, Pocket PC, Windows CE, Psion, Palm Pilot,
WAP phones, and set-top-boxes.
Over 350 customers, including Yahoo!, Shell Gas, Europcar, Packard-Bell, Ryanair,
Thomson Multimedia, and Lycos, have chosen Maporama's personalised solutions to
increase their customer's satisfaction and loyalty. Maporama is headquartered in
Paris and maintains its European presence through a network of subsidiaries
(London, Hamburg, Madrid, Amsterdam).
www.maporama.com
http://wap.maporama.com
