iTouch puts mobile
users track-side with live Formula 1 coverage
Mobile technology users can now
tap into live coverage of the world Formula 1 championships and the latest news
and views from the motor racing circuit, thanks to a new service from iTouch
(UK) Ltd (www.itouch.co.uk). The
international wireless services company has teamed up with sports and
entertainment content specialist, wapprofit.com which has devised a unique
version of its Formula 1 service for the iTouch WAP portal.
iTouch customers will be able to
follow lap-by-lap coverage of each race, qualifying round and practice session,
and call up a host of useful background information such as driver profiles and
circuit maps. In between races, the portal will provide the best mobile news
service available - updated four times a day - on sports and business events
around the Formula 1 scene.
iTouch delivers high quality
content for mobile phones via whichever medium is most convenient for the user
– WAP, text messaging and voice platforms. Its WAP portal already delivers
global news, business and sports information from Independent News & Media;
the UK’s only live share price service from Standard & Poor’s; the best
food and wine content from FoodMad.com; entertainment guides; classified
advertising; weather; diary; calendar and other services.
“Formula 1 racing is hugely
popular in the UK. We studied several potential partners but wapprofit.com has
developed the best content available,” says Hugh Griffiths, Managing Director
of iTouch (UK) Ltd. “Over the coming months, we’ll be announcing a string of
partnerships to deliver more live sports content straight to the fingertips of
our customers. It’s part of our overall strategy to make ‘the best of the
web’ available to mobile phone and portable computer users right across the
country.”
“Now that we’ve
developed the most comprehensive Formula 1 content in the UK, our aim is to make
it available to the maximum number of fans via whatever medium possible,” says
Peter Bellew, CEO at wapprofit.com. “iTouch has established a reputation for
quality WAP content and developing our services for them was a natural step to
achieving our goal.”
WAP/WML
URL= http://wap.itouch.com
