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Vodafone launches Asda into UKWith over one million people having signed up to Tesco's mobile network since its launch back in 2003 through O2, Vodafone has tied up a similar deal with Asda. Given that the regulator has just chopped millions off Vodafone's potential earnings by lowering 'termination charges', Vodafone had to do something to bolster its UK earnings. ASDA is owned by US retailing giant Wal-Mart so its marketing prowess isn't in question. Given that the original MVNO (Mobile Virtual Network Operator) – Virgin Mobile – has almost stalled, it is dubious whether there's room in the market for yet another branded operator. Who's bought into Carphone's Fresh, for example? As the Asda deal will obviously target low-end consumers, Vodafone has spotted another hole and struck a deal with DSG international – the company behind the PC World stores. The intention is to target small businesses through PC World. In Europe, Vodafone's other big network is in Germany. So in order to keep profits buoyant, the company intends to make cost savings of some 50 million Euros "from cross-selling mobile and broadband services."The full Inquirer story ... Vodafone launches Asda against Tesco |
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