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Last modified:
  30 Mar 2009
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Mobile Insight Vol: 9 Issue 367 June  11th 2007

Wapple lands Cherrysauce as client  

A leading supplier of adult content for mobile phones, Cherrysauce, has abandoned traditional site building techniques in favour of Wapple's Canvas tools...More

MMS-witness to help police fight crime

If, as Waleli's Lawrence Masle claims, more than half the European population now carry a cameraphone, then a new crime busting application, MMS-witness, should catch on fast...More

Nokia upbeat while Motorola falters

While has been trumpeting the fact that it has cracked the entry-level mobile phone market, arch rival Motorola has been forced to announce yet more job cuts in a dash for profitability...More

Qualcomm to pay Broadcom damages

Qualcomm, which seems fond of suing its rivals, found itself on the wrong end of a patent suit from rival supplier, Broadcom. A jury has just awarded damages of $19.6 million against Qualcomm. ...More

Bubble Motion offers voice SMS

While youths talk about 'texting' each other. Well, the next craze will have them 'bubbling' each other instead. Bubble Motion's new technology – voice SMS – is catching on like crazy...More

Nielsen wakes up to mobile Internet

Famed for its TV ratings service, Nielsen Media Research has decided t to start tracking mobile Internet usage. It's finally realised that the mobile phone is the fourth screen. ...More

Snippets

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In Site of the Week (by Tony Dennis)

This week                                                                 Honda F1 Mobile

For a site described as "One of the most exciting and informative mobile WAP sites in the automotive sector to date", you'd expect something special. Sadly Honda's F1 WAP site is hugely disappointing. So what does it offer? Video clips from the last race at Monaco? Results and summary of performance from the Monaco GP? Predictions for the next race? None of the above. What it does have are three pathetic F1 style ringtones and three wallpapers showing Jenson Button plus Rubens Barrichello. The best part is probably the chance to win a tour of the Honda F1 factory in GB. For a company which offers state of the art technology, you might expect Honda to have tied location based techniques to displaying where the nearest Honda garage is located. But, no. Surfers find the nearest Honda dealer by typing in their postcode. Unfortunately the site's provider – the Mobile Interactive Group (MIG)– seems to think the site is industry leading. This site definitely does nothing for the Honda brand. But at least it wasn't foolish enough to utilise a dotmobi (.mobi) address for the site.

http://mobile.honda.co.uk