Even a paradise like Fiji needs a high-speed mobile Internet, it seems. So
Vodafone Fiji has just acquired Acision's Speed Browsing and Easy MMS/picture
messaging technology. Previously these two mobile services had been routed via
the Vodafone Australia network. So the expense of long-lining content through
sub-sea cabling had limited the amount of content available to Fijian
subscribers. A culturally diverse location like Fiji has broad recreational
interests, ranging from Bollywood films to rugby. So it's easy to see why
speeding up mobile Internet browsing makes sense. But why bother to enhance
MMS/picture messaging? The answer lies with the increasingly interactive nature
of the good old Mobile Web 2.0. Yes. MMS provides the capability for mobile
blogging, both for uploading user-generated content and getting that content
pushed back down to the handset. Obviously Vodafone Fiji hopes its new gear will
boost both browsing and messaging traffic. It could even start making serious
bucks out of its Vodafone Live service in Fiji. The implication is that if Fiji
can afford Acision's tech, then so can other smaller mobile operators worldwide.
