|
 |
 |
 |
|
|
Your advert here!!! Technical Editors:
Last modified: |
Casino games to replace ringtonesForget ringtones and wallpapers, casino games are going to be the next boom sector in the cellular market, says Wild Jack Casino. It wouldn't be any major secret except for the fact that no big analyst firm has bothered to track the mobile gambling industry's Top Ten quite yet. Although Robbie Guy, brand manager with Wild Jack Mobile Casino, says this market is going to be massive by Q3 2008 at the latest, he has to admit that his company's claims to be the Number One supplier isn't supported by any hard and fast statistics. Significantly, although it's only just recently become legal for gambling companies to advertise their wares in the UK, Wild Jack says it won't be rushing to splash its cash on ads. Instead the company will be gradually building up its userbase of affiliates – which includes operators' portals. And that's precisely where existing, independent vendors of ringtones and wallpapers can benefit. They're already familiar with the problems associated with the delivery of compatible software to mobile phones. These mostly WAP based sites can easily deliver standalone games to their customers' handsets with no problem. Better still there's a good financial incentive. A regular WAP site can offer free standalone gambling games – such as poker – to ordinary mobile phone users. These games can be played for nothing. It's only when the handset owner presses the 'play for real' button that the fun kicks in. If the consumer decides to upgrade and play for real money, there's an embedded tracking identity code in games such as Spin Lite which Wild Jack offers. So the affiliate will get a kick-back. The snag is that at present it's illegal in the UK to offer financial incentives to existing users to get their mates to sign up for a gambling service. Guy revealed that his company's affiliate programme is till in its infancy. However, he would point interested parties towards a sister site, Brightshare.com which has experience signing up affiliate companies for the full web version of its casino. Guy revealed that his company will soon possess a full legal licence for its operations. At present, they go through Canada. Rather than picking on the UK, its biggest market, Wild Jack has settled on Malta. Once it has a licence in an EU country, such as Malta, Wild Jack should in theory be free to operate in any EU country. Why has it taken this long for mobile casino game to take off? Robbie Guy blames the lack of an established mobile search engine vendor for the current poor state of mobile gaming compared to its fixed network rivals. "Nobody goes onto Google with their mobile phone and searches for 'WAP casino' as a string," he says. Instead the current industry players have to rely on old fashioned person recommendations. Which is where independent mobile content providers can earn a few extra dollars.The full Inquirer story ... Casino games will outsell ringtones |
|
