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Orange selects Airflash to provide location-based infrastructure
[June 20th 2000] Orange has announced a major trial with
AirFlash to develop the first phase of Orange's location-based mobile portal for
its end users. The trial includes
developing location-based business listings, ATM finder, driving directions and
hotel information for the UK market, enabling users to search for information,
such as restaurants and hotels, according to their current or future location. "Delivering location services is a key
cornerstone of our mobile portal strategy for providing value-added mobile
Internet services to our customers, as we believe that location will be a key
driver of m-Commerce in the future," said Sue Lambert, Orange head of
strategic relations. "AirFlash's vision for the evolution of mobile portals
has proven to be a good fit with our own vision, and its technology
infrastructure provides a broad and flexible platform upon which Orange can
develop future services." "Orange is the company that really sets the
agenda for other mobile operators to follow in Europe, especially in bringing to
market innovative customer services," said Rama Aysola, founder and CEO of
AirFlash. "This is a very
exciting project for AirFlash, and I'm delighted that we were chosen as the
partner to take part in this ground-breaking trial for the delivery of truly
mobile Internet services." Upon a successful completion of the trial, Orange will make
the location-based element of its mobile portal, based on AirFlash's SmartZone
technology, commercially available to customers.
Orange will also work with AirFlash to develop the second phase of its
location-based mobile portal offering, which will involve the integration of
Orange's own content into AirFlash's Mobile Context and SmartZone environments. Technical note At the core of AirFlash's infrastructure is a
revolutionary environment called SmartZone.
Based on patent-pending location search algorithms, SmartZone enables a
mobile-relevant user experience by incorporating location relevance to mobile
content sources, integrating a user interface expressly designed for mobile
users and allowing mobile users to quickly and efficiently shop in a wireless
marketplace. For example, a mobile
user can travel to their destination, locate a nearby hotel for the night, book
a room, pinpoint and reserve a restaurant table and identify entertainment
options, all with a few clicks on their mobile phone. About AirFlash AirFlash empowers the Mobile Medium through location
and m-Commerce infrastructure for wireless carriers and portals. The AirFlash
services supply relevant location-sensitive content such as yellow pages and
directions; local events, movies, and attractions; travel and commuter updates;
comparison-shopping; and ticket purchasing through the SmartZone environment.
AirFlash has a strategic partnership with Inktomi to enable advanced
m-Commerce and search capabilities tailored for mobile users. |
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