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Your advert here!!! Technical Editors:
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Dot Mobi Turkeys
The new dot mobi domain is unnecessary. There is well defined and simple technology for identifying what kind of device is being used to browse a web site. Good sites already detect the user’s device and direct them to the appropriately formatted site. It requires brands to market two domains. Will a billboard advert now have to say “go to brand.com on your PC or brand.mobi on your phone”?It creates additional costs and management overheads for content providers. We now have to get our .mobi domains to prevent cyber-squatting, even if we have no intention of using them. With IPTV, will we need a special domain to tell users the site will work properly on their TV screen? You have to spend time and effort telling users what a “dot mobi” is all about. Since with just a bit of effort your mobile site can be easily accessed from a mobile device as a dot com, why bother? A German user who is familiar with going to united.de to get the carrier’s PC web site should be able to type this into their phone and get the mobile site for United Airlines. What do they do, type this, or dot mobi…..? The constraints on the mobile internet are much more to do with network provider and device level restrictions on getting out to the internet in the first place. Mobiles already provide more browsers than any other device type, so mobiles are the leading device format for internet access. By 2010, the majority of the world’s population will access the internet only through a mobile device. Therefore, mobile is not a niche, it is the internet. Smart site designers will insure that their valuable dot com, dot org, dot.co.uk etc. domains render correctly on mobiles first and foremost. Dot mobi is a worthy idea, but provides the wrong solution.
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