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Your advert here!!! Technical Editors:
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Gameplay announces
launch of Gameplay Mobile for WAP phones
[
June 29th 2000] Gameplay Europe's gateway to games, has announced the
launch of gameplay mobile a new wireless Internet service accessible via WAP
capable mobile devices. Gameplay
mobile offers users the potential to play games, buy games, read news
reviews and, in the near future, create gaming communities from their WAP mobile
phones. At http://mobile.gameplay.com
users of mobile phones which support WAP can find the latest news on a
condensed version of the gameplay magazine Spank! This is updated daily and
includes reviews and previews across all platforms. Users can also play two
highly entertaining games, specially developed by gameplay studios, Hairy
Harry’s House and Arctic Love, and buy games from the shop. A series of special offers will be featured in the shop
especially for WAP users. Gameplay
has also set up a dedicated web microsite at www.gameplay.com/mobile
where Internet users can find out more about gameplay’s WAP service and how to
access gameplay mobile. Tim
Coles, UK Managing Director of gameplay, commented: “We are delighted to be
working in the mobile internet arena and to have developed gameplay mobile to
address the needs of roaming gamers. Gaming is one of the fastest growing arenas
in mobile entertainment. A recent
report by UK-based consultancy the
ARC Group predicted that the worldwide market for mobile entertainment will grow
from 19 million users in 1999 to 775 million in 2005.”
“Of
these users, the vast majority will be using their phone as a games platform.
Our WAP offering will therefore be a fine addition to our unrivalled suite of
services. With our investment, backed by a highly qualified specialist team, we
are confident that we will continue to keep gameplay at the forefront of the
mobile Internet revolution." Valentina
Britten, Strategic Planning Director of gameplay, added:"Mobile users want
to have fun and play games. At gameplay, they can now access services that suit
their individual tastes and also keep in contact with their preferred gaming
communities. The suite of games and services that we have developed will
significantly enhance gameplay's community-building abilities as we expand
across Europe. The potential for winning on-line gaming customers from both our
existing 900,000 customer base and new customers is enormous”. Contact: Louisa Williams @ Gameplay louisa.williams@gameplay.com Tel:
+44 (0)20 7959 8471 About Gameplay
Gameplay floated on London’s Alternative Investment Market
(“AIM”) in August 1999 raising £31 million to establish Europe’s leading
computer games portal, delivering its services via mail-order, the Internet and
interactive digital TV. Founded by
industry veterans, Mark Strachan, Mark Bernstein and Colin Duffy, the company
was formed in March 1999 and currently has over 900,000 registered users.
Dylan Wilk became a director of the new company earlier last year when it
acquired ICE – the UK’s largest direct to home games retailer. Gameplay’s Wireplay dial up gaming network is the largest
in Europe and enables PC users to meet up and compete in a variety of games
using the standard telephone network or via the Internet. On 1
February 2000, gameplay
announced the raising of a further £50 million, primarily to fund expansion
in Europe. In February, gameplay also signed a major agreement
with Computec Media AG (“Computec”), Germany’s largest computer games
magazine publisher. Gameplay announced interim results on 8 March 2000, with turnover
up 31 per cent to £5.83 million and the use of Wireplay up 160 per cent on the
same period last year. |
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