i-mode in Europe

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Last modified:
16 Mar 2008
© DollarGate Publishing

i-mode in Europe: Gaining market momentum

The enormous success of i-mode in Japan has led a number of global (predominantly European) operators to directly license the technology. These launches have been a result of both push and pull factors. In some markets, i-mode has been in commercial service for over two years, and this latest Visiongain report, "i-mode in Europe: Gaining market momentum", analyses the performance and market impact of European i-mode operators.

While i-mode has not experienced the kind of success in Europe as it has in Japan, for reasons discussed in this report, the technology is not the failure that many have labelled it. Signs point to i-mode gaining market traction among the region's operators, as evidenced by recent commercial launches by Cellcom, MTS and O2, with more likely in 2006. Moreover, existing i-mode operators have witnessed visible subscriber increases after a difficult initial period.

This timely report will provide you with answers to these questions:

	What has been the experience and market impact of i-mode in Europe?
	What are the drivers and barriers of i-mode in Europe?
	How are i-mode services priced and how do these compare to other European portals?
	How does i-mode compare with other portals in terms of subscribers, content and revenues?
	What i-mode handsets do European operators offer?
	What are the benefits - and difficulties - of deploying i-mode?
	What are DoCoMo's future plans for i-mode in Europe and globally?
	How many European i-mode subscribers will there be in 2010?

This 36-page strategic report assesses the performance of i-mode in Europe, what effect it has had in the markets in which it has been introduced, and analyses the future outlook. By buying this report, you will gain understanding of i-mode in Europe and it will help you reach informative decisions to stay ahead in the mobile data market.

Table of contents

Chapter 1 Introduction

Chapter 2 i-mode in Japan

2.1 Strategic landscape
Chart 2.1: i-mode subscriber growth
Chart 2.2: mova vs FOMA i-mode data ARPU
Chart 2.3: Impact of i-mode on DoCoMo's churn
Chart 2.4: Official and independent i-mode sites

2.2 Business model
Chart 2.5: i-mode content access by type
2.3 i-mode growth drivers
Figure 2.1: i-mode ecosystem

Chapter 3 i-mode in Europe

3.1 Track record so far
3.1.1 Why operators are joining i-mode
3.1.2 i-mode subscribers
Table 3.1: i-mode take-up by European operators
Chart 3.1: Penetration comparison between i-mode and other portals
3.1.3 Impact of i-mode on KPIs
3.2 Operator profiles
3.2.1 Bouygues
3.2.1.1 Content
Table 3.2: Popular content on Bouygues i-mode
Chart 3.2: Bouygues i-mode subscribers by gender
Chart 3.3: Bouygues i-mode subscribers by age
3.2.2 O2
Table 3.3: O2 i-mode service pricing
3.2.2.1 Marketing and advertising
3.2.2.2 The end of O2 Active?
3.3 Drivers and barriers
3.3.1 Handsets
Table 3.4: i-mode handsets offered by European operators
3.3.2 Prepaid tariffs
Chart 3.4: Prepay vs contract penetration in Western European markets
3.3.3 Pricing and flat rate tariffs
Table 3.5: i-mode service pricing in Europe
3.3.4 Content providers
Chart 3.5: Content provider revenue share from i-mode operators outside Japan
Table 3.6: i-mode content offered by European operators
3.3.5 Deployment issues
3.3.6 Service positioning and interoperability Chart
3.6: Penetration of MMS-enabled handsets in Europe, 2002-2010
3.7 Future outlook
Table 3.7: Potential markets for i-mode deployment
Chart 3.7: European i-mode subscribers forecast, 2004-2010

Chapter 4
Recommendations

Companies and organisations mentioned in this report

Argos
BASE
BBC
Bouygues Telecom
BskyB
Carphone Warehouse
Cellcom
Cosmote
DoCoMo i-mode Europe BV
Egg
E-Plus
FarEasTone
Financial Times
FreeMove
Globul
KPN Mobile
lastminute.com
LG Electronics
Melco Mobile Communication
Mitsubishi
Mitsui
Motorola
MTS
NEC
Nokia
NTT DoCoMo
O2
Orange
P4U
Panasonic
Samsung
Siemens
Sony
Sony Ericsson
StarHub
Starmap
Telefonica Moviles
Telstra
The Link
TIM
T-Mobile
Toshiba
Upaid
Vodafone
WIND
Woolworths

PRICING

	Individual report pricing - single user copies of this report are available for only GBP £799
	Departmental copies (this entitles up to 5 individual users in your department) of this report are available for only GBP£1599. This is not suitable for library usage.
	Allow your whole company to have access to this information for only GBP£2399 Company-wide License allows your whole company access and intranet use on CD Rom and .pdf. Suitable for library storage and use.