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Your advert here!!! Technical Editors:
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Au-System
launches Mobile Marketplace
[February 2nd 2000] AU-System today introduced Mobile Marketplace,
an information service that combines the powers of the Internet with WAP and SMS.
The solution is immediately available from AU-System. AU-System offers Mobile Marketplace both as a packaged solution for
installation at the client's premises and as an outsourcing service.
The concept opens new possibilities for information delivery and mobile
customer loyalty programs." Mobile Marketplace builds on AU-System's long
experience of wireless service development for suppliers and operators",
says Tomas Franzén, President and CEO of AU-System. "The concept answers
our enterprise clients' need for a turnkey solution that offers device
independent mobile end-user services." Mobile Marketplace is based on a web site, accessible via WAP and HTTP.
The content provider interface allows distributed publishing of information,
like job opportunities, sales offerings etc. The content provider can select the
reach of any entered information down to an individual level, enabling a number
of applications for loyalty programs, limited offers. Mobile Marketplace's customer interface allows the users to configure
their accounts and view information via HTTP and WAP. The user can subscribe to personalised information within
different categories and set up text or numerical trigger conditions, for
company-related news, stock quotes. The information is delivered via e-mail or
SMS according to the user's preferences. Mobile Marketplace also includes
two-way communication allowing the user to act on the received information
directly from the mobile device. This feature enables applications like
auctions, and time-limited deals.
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