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Your advert here!!! Technical Editors:
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MobileID claims first wireless portal[January 28th 2000] MobileID, the world’s first wireless mobile portal to provide access to email and personalized Internet content to mobile phones and PDA’s, has launched their company and Internet site today. Targeting the growing segment of mobile consumers and professionals, MobileID enables the wireless Internet by delivering truly personalized content and providing direct access to POP3 email, straight directly from a user’s mobile phone or other wireless handheld device. When a user signs up for the free MobileID service, they
get a personalized MobileID email
and web site address for life. With their MobileID, users they can receive their
personal or corporate email, personalized content channels, smart mail
forwarding, as well asand a public and private online addressbook. The smart
mail-forwarding feature allows a Mobile ID subscriber’s circle of contacts to
send a message to one central email address that will be intelligently routed to
the subscriber. The online address book allows a subscriber to publish their
contact information to their circle of contacts, and facilitating simplified
communications. "They say that the Internet changes everything, but just wait until you see what the wireless web will bring," state says David Hayden, President & CEO of MobileID. MobileID is enabling the wireless Internet by delivering anytime, anywhere access to mobile relevant content and e-killer applications such as messaging," Hayden adds. There are very few applications available today for these Internet-ready mobile phones and other wireless handheld devices. With the exception of generalized information such as news, sports and weather, the available content and services for these devices is sparse. MobileID is a wireless application service provider (ASP) that delivers dynamic, real-time, personalized Internet content to mobile users through a variety of mobile devices including a new generation of smart phones with integrated Internet microbrowser. From a strategic standpoint, MobileID is partnering with leading Internet content and e-commerce providers to aggregate content and extend e-commerce Internet models to the wireless world. Through patent-pending content conversion technology, Mobile ID is enabling any Internet site to extend to wireless devices. "Just as we have seen the evolution of brick and mortar stores migrating to the online world, we will see an even more aggressive migration to the wireless world among online entities," says Hayden. Today, companies that have a wireless strategy are perceived as cutting-edge. Tomorrow, a wireless strategy is a matter of keeping up with the Jones," he adds. MobileID is focused on delivering a very simple, interactive user interface with the minimum number of key presses. According the Phone.com, for every key press an application requires, you lose 50 per cent of your users for that feature. For this reason, MobileID chose to deliver content and services via WAP (Wireless Application Protocol) instead of SMS (Short Messaging Service). In the U.S., there are many issues using SMS as a delivery vehicle for content and services. Less than 10% of mobile phones provide two-way interactive messaging capabilities and most carriers disable SMS unless a user specifically requests this premium service. Additionally, there are inherent delays in the delivery of SMS messages, sometimes as much as three3 days. "Our strategy is built around delivering a compelling, interactive, on-demand user experience such that WAP provides," says Hayden. MobileID has entered into a strategic e-commerce partnership with Cellmania.com, a leading online cellular phone and accessory reseller. Through this joint agreement, Cellmania.com and MobileID will work together to add the MobileID bookmark to every Internet-ready mobile phone that is sold through Cellmania.com. "We believe that the strategic alliance between MobileID and Cellmania.com provide both companies with the ability to extend our collective reach in the wireless arena," says Ronjon Nag, President of Cellmania.com. MobileID has secured its first round of funding through AsiaTech Management LLC, a Santa Clara, California-based venture capital firm focused on wireless start-ups "Our philosophy is to bet on smart, experienced people, with a clear plan to success in a hot emerging market," says Louie Liu, General Partner at AsiaTech Management. "It was clear to us, after the initial meeting, that MobileID delivered in all three areas," Mr. Liu adds. |
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