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Last modified:
  16 Mar 2008
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SiRF powers world’s 1st family of GPS dual-band GSM hones  

[July 30, 2001]  SiRF Technology and Benefon have announced that SiRF’s GPS technology is behind the world’s first GPS-enabled dual-band GSM 900/1800 cellular phones from Benefon.  The new Benefon Esc! and Track cell phones leverage SiRF’s proven SiRFstar GPS architecture to offer, for the first time, advanced location awareness and personal navigation capabilities in phones that use the worldwide digital cellular network standard, GSM (Global System for Mobile Communications).  With support for the open Mobile Phone Telematics Protocol (MPTP), these phones will enable carriers and service providers to offer a range of location-enhanced services like geo-messaging, location-aware communities, sports, healthcare, safety, security, fleet and staff management and location-enhanced yellow pages and advertising.

The SiRFstar architecture, integrated in a very compact package by µ-blox AG (Thalwil, Switzerland), enables a complete GPS-based location intelligence solution delivering high performance to both Benefon Esc!, a cellular phone with mapping and personal navigation capabilities, and Benefon Track, a telematics phone for professional use.  With the integration of SiRFstar GPS technology into its advanced, dual-band GSM mobile phones, Benefon is providing both consumer and professional platforms with state-of-the-art location awareness to its customers.

“Our partnership with Benefon represents another huge step in bringing GPS technology to the mainstream consumer and commercial markets,” said Kanwar Chadha, founder and vice president of SiRF Technology, Inc.  “The sleek and stylish Benefon phones discreetly provide sophisticated and feature-rich location awareness for everyday use, which can greatly enhance the productivity, safety and recreational rewards of cell phone usage.  Benefon has been a pioneer in mobile phone technology and the Esc! and Track devices demonstrate the company’s continued commitment to innovation.”

“SiRF is a natural partner for us because we require a GPS architecture that is both extremely high performance, but also compact and flexible, to meet the needs of the Esc! and Track designs,” said Jani Järvinen, business unit manager of Benefon Wireless Solutions.  “SiRFstar technology is extremely accurate, has a very small footprint, and we believe that with SiRF we have a technology advantage that will help Esc! and Track become the most popular location phones on the market.”

SiRFstar Ideal for Consumer Devices

The SiRFstar GPS architecture offers a range of product choices enabling complete GPS functionality that is high performance, yet with a very small footprint, making it an ideal technology for integration into compact consumer devices such as cell phones.  With its unique set of features such as SnapStart for quick start-up, SnapLock for fast acquisition and FoliageLock for high sensitivity, the SiRFstar architecture based products provide enhanced GPS-based location information in urban canyons and dense foliage – where traditional GPS architectures have significant problems.  Another SiRFstar feature is TricklePower for power management, which enables longer battery life for portable devices.  SiRF is also developing a set of technologies to facilitate and optimize GPS integration into specific platforms, such as automobiles, cell phones and personal digital assistants. 
 

Benefon Esc! GPS Phone Electronic ‘Survival Pack’

Featuring electronic maps, a GPS navigator, a personal organizer and an advanced dual-band GSM phone, the Benefon Esc! personal navigation phone is designed to be a complete ‘survival pack’ for people on the move.  To utilize the state-of-the art twelve-channel GPS navigator, Benefon Esc! comes complete with the Genimap mobile map service, which provides customers with a selection of free maps, including road maps, city maps, topographical maps and nautical charts from around Europe.  The GPS-enabled Benefon Esc! also includes FriendFind, an exclusive feature that can locate friends using Benefon Esc!, and guides the user to their friends.  The phone also has an emergency button, sending an SOS message with user’s location. 

Benefon Esc! is also designed and engineered for the great outdoors.  It is splash and shock resistant, with stainless steel reinforced casing.

Benefon Track GPS Phone for Telematics and Value-added Services

The Benefon Track is a professional dual-band GSM phone with a built-in GPS receiver designed for various telematic applications.  With MPTP support and BeneGuard, a unique, easily programmable multifunction button, the Benefon Track can be configured for several different purposes, from an easy-to-use safety device to a mobile unit for resource management applications by linking to a server application like an emergency center or resource management system.  Benefon Track is a fully functional phone designed for mobile professionals with features such as a built-in personal organizer, data/fax modem and clear speaker phone facility and an in water and shock-resistant case.

The Benefon Esc! and Track cellular phones are now available in Europe through Benefon distributors, service providers and selected mobile phone and sporting goods outlets. 
 

About Benefon

Benefon is a leader in innovative wireless communication instruments, renowned for their performance, professional quality and new Finnish design.  Benefon’s mission is to be the wireless instruments partner of choice for providers of specific solutions and services.  Headquartered in Salo, the wireless industry center of Finland, Benefon has designed and manufactured wireless terminals for GSM and NMT systems since 1988.


About SiRF

SiRF Technology, Inc. develops and markets semiconductor and software products that are designed to enable location awareness in high-volume mobile consumer devices and commercial applications.  Location awareness refers to the ability of a device to determine and make use of the information regarding its location.  SiRF’s products enable a range of devices to utilize GPS to detect location and have been integrated into mobile consumer devices, such as automobile navigation systems, GPS-based portable computing peripherals and handheld GPS navigation devices, and into commercial applications, such as property tracking devices and fleet management systems.  SiRF markets and sells its products in four target markets: wireless handheld, automotive, portable computing and embedded consumer applications. 

www.benefon.fi

www.sirf.com.