T-Mobile will be the first mobile operator to broadcast twenty matches from the 2006 FIFA World Cup live to its customers’ cell phones, thereby ensuring that football fans will not miss a single goal, penalty or pivotal scene when on the move. All T-Mobile customers in Germany who are not able to watch the games live can watch the latest analyses by Premiere World Cup experts, interviews, opinions and entertaining information in a 15-minute format on the Premiere channel shortly after the end of the match. What’s more, by providing a wide range of information and entertainment, as well as extensive MobileTV service, MMS and SMS goal ticker and download services, T-Mobile leaves football fans free to enjoy every day of this huge event, while making sure that they have plenty to do between games.

T-Mobile sends the latest news about the German squad as well as the teams from other countries directly to its customers’ cell phones via the "t-zones" mobile information and service portal. Video clips and pictures of the unforgettable moments from previous competitions are also available for T-Mobile customers to download to their cell phones. T-Mobile will be offering its World Cup information service to customers in Germany, the UK, Austria, the Czech Republic, Croatia, Slovakia, and Hungary.

T-Mobile will bring the football event of the year directly to its customers’ cell phones in the form of a TV broadcast. In fact, thanks to the MobileTV service, T-Mobile customers in Germany will be able to experience live the excitement of the kick-off in Munich on June 9, when the opening game of the World Cup gets underway. During the four weeks of the World Cup,
T-Mobile customers will be able to watch twenty of the games live on their mobile phones by tuning in to a special TV channel.

In order to receive the live transmissions, customers must have UMTS mobile phones (UMTS, Universal Mobile Telecommunication Systems). The MobileTV service uses the streaming procedure to transmit pictures and sound.

Together with German pay-TV provider Premiere, T-Mobile will offer a MobileTV channel that broadcasts post-match highlights of all 64 games, and is updated several times a day, for football fans who are unable to enjoy the live broadcasts. The MobileTV service relies on the renowned competence of Premiere football experts and will feature the top Premiere quality to which customers are used. And on top of four-minute match highlights there will be the Premiere panel of experts, providing 15-minute analyses, as well as interviews with players and managers, background reports on the teams, and humorous elements showing the FIFA World Cup with the twinkling of an eye.

The "goal ticker" ensures that football fans always know the latest score. T-Mobile plans to supply video clips and photos of match highlights for certain teams and games. Alternatively, customers can be updated by SMS. Key events such as goals, red cards, penalties, half-time scores and final scores will therefore be available in near real-time on the customer’s
mobile phone.

Fans can now stay on the ball with T-Mobile’s web’n’walk service: users of T-Mobile’s mobile Internet services can visit and explore the official FIFAworldcup.com website directly from the web’n’walk homepage. And in future, T-Mobile will also set up a direct link from the t-zones to the World Cup portal. Here, customers will find the latest World Cup news and results, as well as an extensive range of player photos, FIFA logos, historic video clips, ringtones, wallpaper, animations and games that are available for download. The t-zones already offer football fans over 100 official FIFA background images that they can download, as well as video clips of key moments in the history of the German football team and highlights from the FIFA World Cups between 1954 and 2002. These include video clips showing scenes from the 1954 final – the "miracle of Bern" – as well as images of the still-controversial Wembley goal of 1966, Diego Armando Maradona’s "hand of God" at the 1986 World Cup and the German World Cup triumphs in 1974 and 1990. The wallpaper designs available include the 2006 FIFA World Cup logo and the World Cup mascot Goleo, as well as designs featuring the kit and flags of the participating teams. It costs EUR 1.49 to download wallpaper in Germany, and EUR 1.99 to download a video clip, plus the call charges applicable under each price plan.

The "World Cup Insider" service is set to be launched in April in the form of MMS or SMS news updates. Subscribers to this service will receive regular background reports on the teams and players taking part in the 2006 FIFA World Cup, as well as the latest World Cup news and customized messages for football fans. For instance, the "German team news" service allows football fans to accompany Jürgen Klinsmann’s squad on the road to the 2006 FIFA World Cup. Subscribers to MMS News receive one to three MMS messages a month, containing four pictures or diagrams with the latest news, details of events that take place between matches, the line-up for the next game or pictures from team training sessions. Each MMS costs EUR 0.59. Both services are also available in the form of SMS News, at a cost of EUR 0.19 for each SMS.

An overview of the services available for the 2006 FIFA World Cup, as well as their order numbers, can be found online at www.t-mobile.de/wm2006. Customers can sign up for the services either directly via the website or by sending an SMS from their mobile phone. The "Goal Ticker Germany" MMS service can be ordered by sending an SMS with the text "A 1223" to the speed-dial number 72766. The services can also be ordered in the t-zones by visiting Messaging, Chat & Flirt > Foto MMS News > Sport or SMS News > National; alternatively, the SMS News service can also be ordered via the speed-dial number 2323.

www.t-mobile.de