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Your advert here!!! Technical Editors:
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Wapple Canvas makes it simple to build and publish mobile internet sites[21 March 2007] With Wapple Canvas, a new generation of web-based site builder tools, anyone can now create and publish professional mobile internet sites. Using simple point and click design and drag and drop for page layout and content, Wapple Canvas makes it possible to get a mobile web site up and running in hours, which can be accessed from virtually any device on any network and from any country. Wapple also makes it easy to add extended e-commerce functions, mobile advertising, interactive elements such as polls and user feedback, as well as rich media content including games, videos and music. The Wapple Delivery Engine automatically customises and renders mobile internet pages to individual browser-based mobile devices including close to 5,000 different handsets as well as PDAs and some hand-held games consoles such as the Sony PSP. It delivers rich WML, HTML, XHTML, cHTML content to 3G, i-mode, GPRS and GSM networks as well as Wireless LAN. Wapple Canvas is a toolkit that is accessible from anywhere in the world through a PC web-browser. New features include accelerated workflow and improved content and page management, extended content format support, along with even more ways to layout a mobile page and build in search facilities. New e-commerce functions such as discounting and gifting have been added as well as improved live stats for tracing user activity and trends to provide personalised content and loyalty schemes, for example. Wapple Canvas can be integrated with any number of mobile billing solutions, including PayForIt, MyGamma and the Bango platform that allows users in 130 countries on over 250 different networks to pay for mobile content. "The mobile internet provides a unique opportunity to connect with millions of customers on a personal level," says Rich Holdsworth, CTO and co-founder at Wapple. "With a mobile strategy fast becoming an essential requirement for any business, the new generation of Wapple web-based tools means that even without technical knowledge, anyone can create and publish a powerful and dynamic mobile internet site that is automatically optimised for any mobile device with internet capability." John Leftwich, Chairman of Wapple and formerly corporate vice president of Microsoft and widely regarded as one of the 'founding fathers' of the UK PC and Internet industry, believes that the mobile Internet is on the verge of becoming the next technology revolution. "It is likely that more people will access the Internet through their mobile phones than their PCs in 2007," says Leftwich. "Tools like Wapple Canvas will help to accelerate this shift by making it easier to create a mobile presence and promise to do for the mobile Internet what products such as Dreamweaver and Frontpage did for the Web." Wapple Canvas Packages range from £500 per annum to £300 per month. About Wapple
Wapple was established in 2004 and is one of the pioneers of mobile internet site creation, management, billing integration and solutions deployment.
Wapple has developed powerful web-based tools that allow companies to create professional and user-friendly mobile internet sites and also builds and manages bespoke mobile solutions.
Wapple's list of clients already includes TDK, Mobil 1, Metallica and The Washington Post mobile sites along with new media agencies such as Generiq, G8Wave, MIG, Cherry Media, Guerrilla and Bravado.
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