What is a mobile tag ?
The mobile tag is a technology which has recently been perfected by French firm, Abaxia. (www.abaxia.com) Unlike the Bango Spot, for example, the mobile tag employs industry standard methods for encoding barcodes. A mobile tag uses the European ISO standard datamatrix. This technology has been in use in Asia since 2003, especially in Japan (QR-code + Toku Number) where almost all mobile handsets are tag compatible.
By scanning a mobile tag into a mobile phone, its possible to automatically access a variety of mobile content. The most utilised tags are the contact tag (which holds all the data normally displayed on a business card) and the Web tag (which essentially takes you to a WAP or Web site). This is what they look like ...
Contact Tag
Web Tag
Contact Tags : downloading a business card into your mobile is easy. Fire up the relevant mobile tag software. Point your cameraphone at the mobile tag. Press the button and it automatically captures the tag's image. No need for a cross-hair type sight as with the Bango spot.
Web Tags : these give you direct access to web content, videos, pictures, etc.
One Tag – One video, one photo, one ring tone, one logo…
Tags will soon be found on music CDs, cinema billboards, in magazines or point of sales, etc. They’ll enable downloading a picture, a video, a ring tone, a log or accessing specific contents, reservation service or promotion.
One scan - One info, one service
Tags will also be found at bus stops, in metro stations and transportations. They’ll give access to local street maps, advertising, weather forecast, citizen information, etc...
One scan – One Phone call, one SMS, one MMS, one Email
Tags will also appear on your TV or computer screens to give you
access to on-line vote, customer service, schedule your VCR or
participate to contest games.
To download the relevant handset software point your WAP phone at
http://mobiletag.com/download